If you’ve ever found yourself saying, “I know I need to market… I just don’t have the time, energy, or know-how”, you’re in the right place. Because here’s the honest truth:

You don’t need to do it all yourself.
And you don’t need to hire a full-time employee either.

There’s another (smarter) way—outsourced marketing.

Let’s break down what it actually means, when it makes sense to get help, and how to know if it’s the right next step for your business.

So, what is outsourced marketing?

Outsourced marketing simply means hiring a trusted partner or team outside of your business to handle your marketing—so you don’t have to.

That might include things like:

• Branding and strategy
• Website creation and SEO
• Email and social media marketing
• Content planning, writing, and publishing
• Lead generation funnels and more

Depending on who you work with, outsourced marketing can be as simple as handing off your weekly email… or as comprehensive as having someone fully own your entire digital presence (without needing a desk in your office or a W-2 form).

Here’s what it DOESN’T mean:

• You lose control of your brand
• Someone posts random stuff without strategy
• You’re out of the loop or left guessing what’s being done

When done right, outsourced marketing is a partnership. One where the person gets your voice, understands your goals, and works with you to grow your business in a way that feels aligned.

When does it make sense to outsource?

Every business is different, but here are some clear signs it might be time:

1. You’re stuck in “marketing overwhelm”

If you’re piecing together Canva templates, skipping blog posts, or ghosting your email list because it all just feels so heavy—you’re not alone. Most clients come to me when they’re tired of being the bottleneck.

2. You’re growing (but can’t do it all)

When business picks up, marketing is often the first thing to fall through the cracks. But consistent visibility is what sustains growth. Outsourcing can help you maintain momentum without adding more to your plate.

3. You’ve outgrown DIY territory

Maybe you started with templates or a couple of freelancers… but now you need real strategy, real results, and someone who’s actually fluent in what works—and why.

4. You’re not ready (or willing) to hire full-time

Let’s be real: hiring an in-house marketing person can be expensive—and limiting. With outsourcing, you get access to more experience, systems, and support, for a fraction of the cost. No management-intensive onboarding required.

What kind of business is outsourcing perfect for?

I work with business owners across the board, but outsourcing tends to work best for brands that are:

• Small but scaling
• Service or product-based
• Budgeting between $1k–$3k/month for their marketing
• Focused on consistency, professionalism, and long-term growth
• Needing a creative expert without the commitment of a full in-house team

It’s especially powerful if you’re not a fan of being on camera all the time (🙋 hi, fellow introverts). With smart strategy, SEO content, and evergreen systems? You don’t have to be everywhere to be effective.

Why CORE may be the right next step

At CORE Brand Marketing, I offer all-in-one digital marketing support for growing brands who want to stay focused on what they do best—while I take care of the rest.

That means your brand gets custom strategy, content systems, lead funnels, and creative delivered without the overwhelm or a patchwork of freelancers. No cookie cutters. No pressure to perform. Just calm, strategic support.

Ready to hand off the marketing—and gain back time, energy, and focus?

Let’s talk about what you need, what you don’t, and whether outsourcing your marketing is the missing piece you’ve been looking for.

📩 Start here to connect with me or explore how monthly support works.

If your marketing to-do list is starting to feel like a second full-time job… outsourcing might be less of a luxury—and more of a smart move.